Tuesday 25 June 2013

Menus and Scotch tape - the case for iPad menus

I've just sat down at the Barista Creme cafe at the Grand Mall on MG Road Gurgaon. I used to like coming here. The place seriously needs some renovation, the chair seats are torn on atleast four chairs that I can see.

They're also running a penguin books promo and the tent cards are not in the best shape. I get a menu from a friendly waiter fairly quickly. The menu itself has been designed well, the company has tied up with an Indian designer fashion designer to do the artwork. The cafe obviously gets a lot of business as the menu is worn and held together by scotch tape. 

What I fail to understand is when this outlet is positioned as a premium one ( they charge more for the same coffee that they sell in other Barista outlets), why don't they atleast get new menus. Or better still why can't they look at  a tablet menu.

This is one area where many restaurants slip up, fancy furnishing, well dressed staff, great food, sadly the bill of fare or the menu itself is either too difficult to read in terms of font size, font color or is in bad shape, torn, tattered, covered in pen marks, curry stains etc. 

This particular outlet could do a lot more, it has such a nice view of some greenery and you can see the metro train go by on its elevated track. There is seating space outside which is popular with smokers.

I do however like the bookshelf that penguin has put up with books from the publishing house as part of the promotion, good idea. I like the title of one of the books 'Losing my virginity and other dumb ideas', hmmm.... wonder if it's a good read.

No comments:

Post a Comment